ABOUT US

MEET OUR FOUNDERS
Maribel Lieberman and Keiko Ono Aoki, visionaries behind Tasten Wellness, are reimagining female sexual pleasure as essential to women's overall health. They combine their expertise to redefine the landscape of women's wellness.

Co-Founder
Maribel Lieberman
Maribel Lieberman, Co-Founder of Tasten, is an entrepreneur at heart. Born and raised near the cacao fields of Honduras, Maribel's entrepreneurial spirit blossomed early as she made and sold sweets to the local community. After honing her design skills at Parsons School of Design, she built a successful business with the renowned MarieBelle New York. With Tasten, Maribel is on a mission to revolutionize the conversation about sexual health and wellness.

Co-Founder
Keiko Ono Aoki
Keiko Ono Aoki, Co-Founder of Tasten, is a global powerhouse entrepreneur. Born in Tokyo, she draws on her Japanese roots to guide her business ventures. Keiko’s passion for disruptive marketing led her to found a company in 1993 that orchestrated the remarkable success of Wonderbra in Asia, significantly changing the region's perception of the lingerie business. Now residing in NYC, Keiko is excited to bring Tasten to life and continue her journey of innovation.
PHILOSOPHY
At Tasten™ Wellness, our philosophy is rooted in reimagining the vital body-mind-soul connection between female orgasm, personal pleasure, and overall health. Our bigger goal is to help women bridge the orgasm gap with a modern, mindful, and liberating approach to self-care. Through Zigu, we have created a safe and inclusive space where women can explore, heal, and thrive. We are deeply committed to mental wellness, celebrating diverse bodies, and destigmatizing conversations around sensuality and pleasure. Join us on this journey towards holistic wellbeing.
The Theory of 4
Tension Releasing → Hydrating → Anti-Inflammatory → Mind-Opening →
Western medicine has transformed wellness into something far more complicated than it needs to be, especially when it applies to women’s health. We’ve distilled our unique approach into 4 simple steps, starting with tension release, to create easily applicable steps that will elevate your everyday wellness routine into a sacred ritual.

Tension release
Stimulators
The female orgasm offers several health benefits, including the release of hormones like oxytocin and endorphins, which reduce stress, improve mood, and promote bonding. It strengthens pelvic floor muscles, improving bladder control and supporting reproductive health, while enhancing blood circulation and boosting immune function. Orgasms can provide pain relief, including from menstrual cramps, and help regulate stress hormones, leading to better mental health and sleep. Regular orgasmic activity may also enhance libido, cardiovascular health, and hormonal balance, contributing to overall sexual satisfaction and well-being. These benefits support both physical and emotional health, promoting long-term wellness.

Hydrating
Orofill Oils
Made by experts, this product line features oils made from Sea Buckthorn, an ancient "holy fruit" rich in vitamins, antioxidants, omegas and other beneficial compounds, and 400+ bioactive ingredients that surpass those found in natural superfoods like blueberries and ginger.

Anti-Inflammatory
Teas, Serums, & More.
As we all know, inflamation is the key linked to many of the most common illnesses. We've curated a small, very thoughtful, and extremely effective edit of products that will reduce inflamation, naturally, and are easy to incoroprate into your daily ritual.

Mind-Opening
Treatments & Supplements
Whether you booking one of our German New Medicine treatments or taking one of our essential supplements or CBD oils, these are the tools for a holistic approach for finding balance and joy.